Forms and CTAs (call-to-action)
Forms and CTAs (call-to-action) are key to online conversion processes. With optimal design and captions, you are more likely to achieve the desired conversion. However, it is not always easy to know which form and CTA is better. However, by using A/B testing, it is possible to test and compare different versions and find out which one performs better. In A/B testing, one group of visitors sees the original form or CTA, while another group sees a different version. During A/B testing, we monitor the results and determine which version performs better. A/B testing can also be used to measure small changes, such as changing the colour of the form, changing the CTA caption or changing the location of the forms.
Optimisation of forms and CTAs is key in A/B testing. Forms should generally be designed to be short and concise, and the number and type of fields in the form is also important. However, forms should not be designed too short, as this will not provide enough information to the customer. Forms should be written in a clear way and should be easy for visitors to fill in.
Optimisation of forms and CTAs is key in A/B testing. Forms should generally be designed to be short and concise, and the number and type of fields in the form is also important. However, forms should not be designed too short, as this will not provide enough information to the customer. Forms should be written in a clear way and should be easy for visitors to fill in.
CTAs show visitors what to do next. Optimizing CTAs for A/B testing with clarity and thought-provoking wording helps customers take the next step. Different captions and layouts can be used during A/B testing to see which is most effective.
It is also important to optimise the location of forms and CTAs. Forms and CTAs should be clearly visible and not obscure important information. Placing forms and CTAs at the top of the page or in the middle of the page can make a big difference.
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