Customer relations on social media
Social media platforms are now much more than just a place to connect with friends and acquaintances. They also offer businesses a great opportunity to generate leads and expand their customer base. With the right strategy and tactics, social media platforms can be an effective tool to reach and acquire potential customers. One of the most important [...]
Marketing automation for more efficient lead generation and automation
Marketing automation has become an increasingly widespread and indispensable tool for businesses in recent years. This technology allows them to control their marketing activities more efficiently, increase lead generation efficiency and optimise automated processes. Lead generation is one of the most important phases of the sales process. Finding and contacting potential customers is essential to [...]
Use feedback and recommendations from satisfied customers to increase the effectiveness of lead generation
Feedback and recommendations from satisfied customers play a key role in building a business's online presence and successful lead generation. These authentic reviews not only increase brand credibility, but also build strong trust and positive connections with new potential customers. Here are some ways to effectively use feedback and recommendations from satisfied customers to increase the effectiveness of lead generation [...]
Design and optimisation of landing pages for lead generation
The design and optimisation of landing pages is key to lead generation. Landing pages are designed to trigger a specific action in visitors, such as a product purchase, subscription or download. Successful landing pages need to be effective, interesting and fast so that visitors can easily take the desired action. Below are some important tips for [...]
Data protection and GDPR in the lead generation process
Data protection and data protection regulation are becoming increasingly important today. The introduction of the GDPR (General Data Protection Regulation) by the European Union has fundamentally changed the way online privacy is handled. Below, we will show how data protection and GDPR are related to the lead generation process and how to perform lead generation under GDPR rules. Data collection purity: [...]
Optimising forms and CTAs with A/B testing for better conversions
Forms and CTAs (call-to-action) Forms and CTAs (call-to-action) are key to online conversion processes. With optimal design and captions, you are more likely to achieve the desired conversion. However, it is not always easy to know which form and CTA is better. However, by using A/B testing, it is possible to test and compare different versions and find out which one performs [...]
Generate high quality leads with valuable and relevant content
A key element of online marketing is creating valuable and relevant content that attracts visitors and increases the number of valuable leads. Creating valuable and relevant content allows us to attract our target audience and keep visitors on our site longer, while increasing the number of leads. Valuable and relevant content Creating valuable and relevant content [...]
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