Website testing: optimisation for user experience

An important role

Websites play an important role in the online presence of businesses. However, a poorly optimised website has the potential to lose visitors and miss out on valuable leads. Website testing and optimisation is important to improve the user experience and generate valuable leads.

Testing

When testing a website it is important to evaluate the content, functionality, navigation and design of the site in order to improve the user experience. When testing, it is important to check the page load time, simplify the navigation of the page and ensure that the page is easy to use.

Optimisation

When optimising, it is important to update the content of the site, make navigation easier and improve the clarity of the site layout. Optimisation is an opportunity to correct page errors, increase visitor interest and increase the number of valuable leads.

Loading time

Reducing page load time is one of the key factors in optimising your site. Slow page load times reduce visitor patience and decrease their trust in our site. To reduce page load time, it is important to optimise the content of the page, reduce the size of images and videos and use the browser cache.

Navigation

Simplifying the navigation of the site and making it easy to use are important factors in optimising the site. Simplifying the navigation of the site allows visitors to easily find the information they need and improves the usability of the site. Making the site easy to use allows visitors to easily access the information they need and increases the usability of the site.

Optimising your site is an opportunity to generate valuable leads. 

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Tamas Vedres

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Flybuilt is a website development and digital consultancy team based in Budapest

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