Years of growth
Online shopping figures have been increasing for years, but a large percentage of visitors do not complete their purchase. This is often due to poor conversion rates and the complexity of the shopping cart process. Conversion optimisation and improving the checkout process are key to making your online store a success and making it easy for shoppers to buy the products of their choice.
The first step in conversion optimisation is to know your visitors' needs and behaviours. Online shoppers often tend to leave a site if the product they are looking for is difficult to find or if the cart process is too complicated. It is worth taking into account visitors' feedback and experiences to better understand their needs.
Simpler shopping cart processes are more attractive to shoppers. Displaying products in the basket on every page of the site, easier payment options and automatic calculation of delivery costs can all help to simplify the shopping cart process. Showing the contents of the shopping cart at the bottom of pages can also be useful, as shoppers don't have to go through the cart to check what they have placed.
As well as improving the shopping cart process, it is also important that products are accessible and easily searchable on the site. It should be as easy as possible for people to find the product they are looking for, and product pages should be well structured and clear. Product descriptions, images and videos should be displayed on product pages to enable customers to ascertain the quality of the product.
Pricing is also a key factor in conversion optimisation. Prices should be set thoughtfully and reasonably. Customers generally prefer to consider value for money when making a purchase.
Click here to see our refence!
English 
Hungarian 
German