Creating search engine optimised content is one of the most important activities when building an online presence, as the majority of users use Google and other search engines to find the products and services they are looking for. Therefore, writing search engine optimised content is key to increasing website traffic and conversion rates.
The first step
to create search engine optimised content is to define keywords. Keywords are the terms used by users to find the product or service they are looking for in a search engine. To select keywords, you should use the Google Keyword Planner or other keyword analysis tools to find out which keywords are most searched for in a given topic.
Search engine optimised content
it's important to include the keywords in the text, but it's important not to overdo it, as this can be a disadvantage in search engines. Keywords should of course be incorporated into the text, for example in the title, subheadings and paragraphs, but it also helps to use synonyms to make the text look natural.
Search engine optimised content
be informative and valuable. The content should answer readers' questions and help them understand the topic. The quality of the content is key, as search engines evaluate the quality of the content and rank the website in their search results.
Visual elements
The content should also have visual elements, such as images or videos, because they increase the attractiveness of the content and draw readers' attention to it. It is important that the content is easy to read and not too long. Short, concise and easy to digest content works better for users and this increases the popularity and accessibility of the content.
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