Search engine optimisation (SEO) basics: how to rank better in search engines

Search Engine Optimisation (SEO)

a key element of online presence. However, if we are not aware of the basics of SEO, we are giving our competitors the opportunity to rank ahead of us in search. Here's how to effectively optimise your website for better rankings.

Keyword research:

Defining keywords is the first and most important step in SEO. Choosing keywords that match the content of your site will allow visitors to easily find your site in search engines. Use keywords that are relevant to the content of your page and use them in the right places on the page.

Optimisation of tags:

Tags play an important role in SEO. Optimising your tag captions, meta descriptions and URLs allows search engine robots to interpret the content of your page more effectively and thus improve your page's ranking in search engines.

Updating content:

New and fresh content gives our site the opportunity to improve its ranking in search. Updating content and adding new content allows our site to be more relevant to search engines and more attractive to visitors.

Link building:

Link building gives your site the opportunity to rank better in search engines. Link building gives us the opportunity to link to other sites and thus improve the credibility and relevance of our site.

Responsive design:

Responsive design gives our site the opportunity to rank better in search engines. Responsive design allows our site to appear correctly on all devices, making our site attractive to visitors.

Speed optimisation:

The speed of our site plays a big role in our ranking in search. Slow page load times reduce visitor patience and decrease their trust in our site.

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Tamas Vedres

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Flybuilt is a website development and digital consultancy team based in Budapest

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