More and more deals in the real estate market are being done online, and this means that speed plays a prominent role in sales. As potential buyers and renters increasingly search for property in the digital space, the speed of a property website can have a big impact on whether a visitor stays on that website and ultimately engages. Here's how website speed impacts property sales and steps you can take to increase the effectiveness of your site.
Why Speed Matters in Real Estate Sales?
In the real estate market, it can be a competitive advantage if a site fills up faster. Visitors expect instant information, and if a website loads slowly, they tend to leave immediately, which can result in a significant loss of interest. Studies show that if a web page takes longer than 3 seconds to load, nearly half of visitors leave the page. For real estate sites, where there are lots of images, interactive elements and data, it is particularly important that speed is not compromised.
Benefits of Fast Loading
Lower attrition rate: Faster pages lose fewer visitors during loading, so visitors spend more time on the page. This increases the chances of them requesting more information or contacting a real estate agent.
Better Search Engine Optimisation (SEO): Google and other search engines take page speed into account when ranking. A faster page is more likely to be ranked on the first pages of search results, which can lead to more organic traffic and potential customers.
A Better Chance of Conversion: A faster page increases the chances of engagement, which directly impacts sales. If visitors can navigate the site quickly and easily, they are more likely to fill in enquiry forms or request an appointment to view a property.
How to Increase Your Sidecar Speed?
Compress images: High-resolution images are essential when presenting properties, but they can slow down the page considerably. Use image optimisation tools that compress images without noticeably reducing quality.
Using the Quick Look: Caching helps certain parts of the site load faster during repeated visits. This can help reduce loading times for returning users.
Remove unnecessary Extensions: Unnecessary extensions and plugins can slow down your website. Remove plug-ins that are not essential for the site to work.
Fast Server Service: The quality of the web hosting also affects the speed of the page. Choose a reliable and fast web hosting provider to ensure that your site is always available quickly.
Summary
Speed is a crucial factor in selling property online. A fast website not only provides a better user experience, but also increases organic traffic and conversion rates. Optimising page load times, image compression, caching and using a reliable web hosting can all contribute to sales success. In the digital world, speed can be a competitive advantage and can help to attract and retain the interest of visitors.
Click here to see our refence!
English 
Hungarian 
German