CTA buttons on real estate websites: what do buyers click on?

Call to action (CTA) buttons are of paramount importance in the design and effectiveness of real estate websites. These buttons encourage visitors to take specific actions, such as contacting a real estate agent, requesting a property viewing or subscribing to a newsletter. Properly placed and well-worded CTA buttons can be key to increasing conversion rates for real estate websites.

Most commonly used CTA buttons

Some of the most commonly used CTA buttons on real estate websites include "Learn More", "View", "Contact Us", "Inquire" and "Subscribe to Newsletter". These buttons are usually displayed on the property listing page and allow visitors to request more information about the property or contact the estate agent. In addition, CTA buttons are often found on real estate websites, which are used to share properties on social media platforms or platforms for advertising the property.

CTA button placement

The placement and wording of CTA buttons is key to properly targeting users and increasing conversion rates. It is important that buttons are clearly visible on the page and easily accessible to visitors. In addition, button wording plays an important role: use wording that encourages visitors to take action and clearly communicates the expected action.

Effective networking

CTA buttons allow real estate agents and owners to effectively contact potential buyers and tenants and increase the chances of selling or renting a property. Therefore, it is critical that real estate websites have properly designed and positioned CTA buttons that allow visitors to take action easily and effectively.

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