Effective SEO optimisation for better rankings in Google search results

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An online presence is now vital for almost every business. Well-optimised websites and applications can boost sales, improve a company's reputation and reach the people who need its products or services. However, if your website is not on the first page of Google search results, you are unlikely to get many visitors. That's why it's important to use effective SEO optimization to help your website rank higher in Google search results.

The first step in effective SEO optimisation is to know the search engine algorithms. Understanding Google's algorithm will help you know what factors to consider when optimising. The algorithm considers over 200 different factors when ranking websites, including keywords, content and site speed.

SEO concept on the website

Keyword selection is one of the most important parts of SEO optimisation. However, to be effective, you need to do more than simply choose the keywords. We need to choose the keywords that are most relevant to the content of our website and that users search for frequently. It is worth using keywords in titles, meta descriptions and content.

Website speed is also an important factor in SEO optimisation. Pages that load slowly will rank lower in Google search results. To improve page speed, you should use compressed images, minimise JavaScript files and use faster servers.

Optimised content is one of the most important factors in SEO ranking. The content should be relevant to the keywords and in line with the needs of the users. It is worth updating content regularly and using proper formatting to improve content.

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Tamas Vedres

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Flybuilt is a website development and digital consultancy team based in Budapest

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