Optimising forms and CTAs with A/B testing for better conversions
Forms and CTAs (call-to-action) Forms and CTAs (call-to-action) are key to online conversion processes. With optimal design and captions, you are more likely to achieve the desired conversion. However, it is not always easy to know which form and CTA is better. However, by using A/B testing, it is possible to test and compare different versions and find out which one performs [...]
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