Health blog: content strategy
Health blogging is not only a tool to increase credibility, but also a valuable channel to help build relationships with patients and educate readers. Interest in health content is high, but people are looking for reliable, professional information. A well thought-out content strategy not only increases readership, but also makes relevant information available. Below we present [...]
NFT and AI: The impact of visual elements on digital value
With the advent of NFTs (non-replaceable tokens), digital art and collectibles have taken on a new dimension, while the use of artificial intelligence (AI) in the creation and development of visual elements has also become more widespread. The combination of AI and NFTs is fundamentally changing how we create, evaluate and sell digital art. Below we explore how they are [...]
Real estate online: the link between speed and sales
More and more deals in the real estate market are being done online, and this means that speed plays a prominent role in sales. As potential buyers and renters increasingly search for property in the digital space, the speed of a property website can have a big impact on whether a visitor stays on that website and ultimately engages. Below, we show how a website's [...]
Customer feedback and ratings
Customer feedback and reviews play a key role in the success of businesses, as they have a direct impact on customers' decisions and brand perception. In the online world, people increasingly rely on the experiences of other customers before making a decision to buy a product or service. Below we look at why customer feedback is so important and how it can help businesses [...]
Analytics in hospitality: how to increase bookings
In hospitality, increasing the number of bookings is a key objective for all businesses. But with competition in the online world increasing year on year, it is no longer enough to simply have a well-designed website to increase bookings. Modern analytics tools can help us better understand guest behaviour and make data-driven decisions that actually increase bookings. Here [...]
Food industry: marketing analysis tips
The key to success in the food industry is understanding ever-changing consumer needs and trends. Competition in the market is intense, so it is essential that businesses carry out effective marketing analysis to maintain or expand their market. The following marketing analysis tips can help food businesses gain a competitive advantage and better understand the needs of their target audience. Tracking consumer habits in the food industry [...]
Portfolio visibility: seo tips
Creating an online portfolio is a great way to showcase your work, talent and achievements to the world. However, in order to be found by the right audience, it is crucial to consider the SEO (search engine optimisation) aspects of your portfolio. A well-optimised portfolio can help you rank higher in search engine results, so you can attract more visitors and potential customers to your site. Below are some useful SEO [...]
Speed matters: web speed in sports marketing
In the world of sports marketing, it's all about speed and instant gratification. Whether it's buying tickets, watching live coverage or browsing sports news, users expect it to be instant and seamless. That's why website speed is key to sports marketing. Here's why web speed is so important and how page load time can improve your [...]
NFT and AI: SEO in the digital world
NFTs (non-replaceable tokens) and AI (artificial intelligence) are two technologies that have fundamentally changed the digital world. NFTs enable the authentication and sale of digital property, while AI enables a new level of automation and personalised content creation. But how does all this relate to search engine optimisation (SEO)? Below we show you how [...]
Healthcare websites: the best UX/UI design tips
When designing a healthcare website, one of the most important aspects is to optimise the user experience (UX) and user interface (UI). A well-designed healthcare website can help patients easily find the information they need, contact professionals and even book appointments online. Below we present the best UX/UI design tips to help your healthcare website [...]
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