Healthcare: what CTA Buttons to Reach Patients with?

For healthcare providers, the website is an important tool to connect with patients and increase engagement. Call to Action (CTA) buttons play a key role in this process. By using the right CTA buttons, you can easily increase interaction, improve the user experience and support patient health decisions. Below, we describe the types of CTA buttons that help you reach patients on healthcare websites.

Book an Appointment Now

The "Book an appointment now" button is one of the most important CTAs on health websites. This button allows patients to quickly and easily book the consultation appointment they need. The button should be placed in a prominent location, such as on the home page and services page, so that patients can easily find it. A simple and user-friendly appointment booking system increases patient confidence and engagement.

Request a Callback

The "Request a Callback" CTA button can be a great help for patients who have questions or want more information about available treatments. This button allows healthcare providers to build a more personal relationship with patients and ensure that they get the information they need quickly and efficiently. A call-back request has the added benefit of helping to remove any uncertainties or doubts that may prevent patients from accessing services.

Subscribe to our Newsletter

The newsletter subscription button gives healthcare providers the opportunity to stay in regular contact with patients. Using such a CTA button gives you the opportunity to share useful health tips, news and promotions with patients. Regular communication helps build long-term relationships and patient engagement.

Find out more

This CTA button is an excellent way for patients to learn more about specific treatments, services or doctors. The "Find out more" button helps people find information and supports them in making informed decisions. This button can be particularly useful alongside service and treatment descriptions, and at the end of blog posts and articles, to help patients find out more details.

Start an Online Consultation

Online consultation is becoming increasingly popular, especially in the digital age when many people are looking for convenient and quick solutions. The "Start online consultation" button gives patients the opportunity to interact directly with healthcare professionals, ask questions and even receive a diagnosis or treatment plan without having to leave their home.

The use of appropriate CTA buttons on health websites is essential to establish and maintain a relationship with patients. Well-designed CTA buttons, such as "Book an appointment now", "Request a callback", "Sign up for our newsletter", "Learn more" and "Start an online consultation", help increase engagement, improve user experience and facilitate healthcare decisions. Healthcare providers should focus on these buttons on their websites to reach their patients more effectively and increase trust in them.

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Tamas Vedres

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Flybuilt is a website development and digital consultancy team based in Budapest

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