Real estate websites: the power of smart phones

E-commerce is growing and competition in the online market is becoming increasingly fierce. The use of SEO (search engine optimisation) strategies is essential to make your online business successful and stand out from the competition. Here are some key SEO tips that can help e-commerce websites achieve higher rankings in search engines.

1. Mobile-friendly design:

The use of smartphones highlights the importance of mobile-friendly design. Real estate websites need to be responsive and easy to navigate, so that browsing properties and searching for information is seamless on smaller screens.

2. Optimizing Search Functions:

When using smartphones, users often search for properties based on specific criteria. Real estate websites should optimize search functionality, allowing users to filter by location, price, size and more.

3. Interactive Maps and Virtual Tour:

Smartphones allow the use of interactive maps and virtual tours to showcase properties. This can help users get to know properties better without having to visit them in person.

4. Push Notifications:

Smartphones allow push notifications to be sent to inform users immediately of new properties or price reductions. This increases user interest and stays active on the property website.

5. Simple Contact:

Easy connectivity on smartphones is key. Real estate websites should provide simple and quick contact options, for example through online forms or chat functions.

6. Videos and Galleries:

Smartphones allow fast video playback and fast image viewing. Real estate websites should produce quality videos and image galleries so that users can easily explore properties.

7. Social Media Integration:

Active social media presence and integration on smartphones can help real estate websites reach a wider audience. Users have the opportunity to share properties and express their opinions.

The power of smartphones has changed the real estate market and real estate websites need to adapt to meet the needs of mobile users. Designing simple, fast and informative experiences can help real estate websites successfully exploit the potential of smartphones.

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Tamas Vedres

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Flybuilt is a website development and digital consultancy team based in Budapest

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