How can we improve the speed and performance of our website?

Website speed and performance are key factors in improving the visitor experience and increasing conversions. A slow or poorly performing website can be frustrating for visitors and reduce time spent on site and engagement. Here are some effective ways to improve the speed and performance of your website:

Compress images:

Large images can slow down the page loading speed. Use compression tools or formats such as JPEG or WebP to get smaller images of acceptable quality.

Clean the code:

By removing unnecessary or unused code, you can optimise the speed of your site. Check your CSS, JavaScript and HTML and remove the parts that are not needed.

Use caching:

Browser caching allows the downloaded version of your site to be stored in visitors' browsers, so it loads faster on their next visit.

Choose fast and reliable servers:

Poor quality or slow servers can negatively affect the performance of the site. Choose a hosting provider that is reliable.

Minimal design and animations:

 While the eye-catching design and animations can be attractive, overuse can slow down the page load. Keep the design simple and understated.

Use a CDN:

A content delivery network (CDN) allows website content to be stored on multiple servers, so visitors can always load data from the nearest server.

Optimised videos:

If you use videos on your site, make sure they are in an optimised size and format so that they don't overload the speed of the site.

Test and monitor:

Regularly test your site speed and monitor analytics. Such tests and monitoring allow you to react immediately to performance degradation.

Improving website speed and performance is a complex process, but the results are worth the effort. A faster site not only provides a better user experience, but can also increase visitor engagement and conversions.

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Tamas Vedres

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Flybuilt is a website development and digital consultancy team based in Budapest

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