Design
An online presence is now vital for almost every business. Well-designed and thought-out websites and applications can increase sales, improve a company's reputation and reach the people who need its products or services. However, if user experience is not made a primary consideration, simple website design can tend to be a lengthy and expensive process and may not achieve business goals. Therefore, it is important to align user experience and business goals through goal-oriented design.
Goal-oriented design is the process of aligning business goals with the user experience. The goal is to design sites and applications in a way that helps achieve business goals while providing a pleasant user experience. In goal-oriented design, designers focus on the needs and expectations of users and align this information with business goals.
The first step in the design for purpose process is to understand the needs and requirements of the users. Designers need to know the target audience, their preferences and what kind of user experience they want. The next step is to define business goals. Business objectives usually include sales, customer acquisition, increasing brand loyalty and improving business process efficiency.
The third step in goal-oriented planning is alignment. In this step, designers create plans based on business goals and user needs. Designers should consider factors that may influence customers' purchasing decisions, such as page load times, easy-to-use navigation menus, and responsive views.
Click here to see our refence!
English 
Hungarian 
German