Get started
Let's take a look at the average user process:
A friend tells you they want to send you funny content, come register on the Instagram - say.
After a few rounds of nudging, people sign up to such a platform and start exploring it.
Let's assume you're starting with a clean slate: that is, you don't yet have any friends, followers, favourite content, search history or algorithm-interpretable interests.
You enter your gender, age and place of residence.
From there, you can be drawn to topics that you might be a little bit excited about: if you're a guy, pretty women, cars, sports, gaming videos, funny videos that guys your age like by a large margin, internationally. It turns out that, according to your location, Hungary or Hungarian content will keep your fingers and attention longer. This way, the platform already knows your native language and you will get more weighting for Hungarian content if you can identify with it more / are more interested in it or just spend more time with it.
Dumping
You get a good big release of basic, superficial and popular content that "goes big", which means that within a few hours of posting, many people who are a bit like you, like, comment or share. You've already got the basis of your initial feed, all you have to do is choose one of the 9-12 visible images you've been presented with to take a closer look at. Or you can keep scrolling and wait for it to arrive: wait show me more of this picture, hold on.
Algorithm - Conclusion
This need and phenomenon now highlights for me a larger context.
The big miracle has already happened: it caught your attention, your eyes started to look, and your brain automatically started to process and "see" it. The content has loaded because you're on WIFI and the internet is good. The clock starts. For how many seconds do you watch ? Do you throw a Like on it ? or do you already turn back ? Then this one didn't work for some reason, we'll show you another one, but now it's different.
Perhaps that is the beauty of the situation and the process. You don't have to write words, you don't have to do anything strenuous, you don't even have to move your phone. Your eyes and brain (psychology and evolution working on their own) do the work for you. It's ridiculously convenient and the process is broken down to incredible simplicity and ease of use.
The gestures you need: tap, swipe, double tap will give you from the moment you can use your smartphone's touchscreen. One app takes over from another, and the ones that work better are adopted by the phone's operating system within a few updates.
Now the designer and IT guy is speaking for me, but this process and what happens in the background and up to the count is brilliant. It involves a lot of people's work: tests, meetings, wireframes, prototypes, updates, bugfixes and simplifications and clarifications. Everything is sacrificed on the altar of building efficiency and addictiveness.
My interface, my app or my website is used the longest and by the most people -> I have their attention -> I have their eyes -> I have their time -> I have the words to say what I want.
Build your own website to your taste -> Read our blog post on how to do it, Make your own website!
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