The use of AI technologies in the creation and optimisation of texts for websites is spreading rapidly. However, when using AI, it is important to take into account Google's guidelines to avoid back ranking. Here's how to use AI effectively while adhering to best practices.
Creating Quality and Original Content
Google's algorithms favour quality and original content. AI should be used to assist the writing process, for example by generating ideas or editing sections of text. However, always ensure that the content is unique, useful and relevant to the target audience.
Tips:
- Research: Use AI for market research and to discover the latest trends to ensure your content stays up-to-date and interesting.
- Personal Tailoring: With AI, you can analyse visitor behaviour and offer them personalised content.
Keywords Smart Use
Keywords continue to play an important role in search engine optimisation (SEO). AI-based tools can help you find relevant keywords effectively, but make sure you include them naturally in your text.
Tips:
- Distribution: Don't clutter the text with keywords; instead, make sure they are evenly distributed.
- Long-tail Keywords: AI can help you find longer, more specific keywords that can be effective even with less competition.
Optimising content
AI tools can also help optimise existing content. Improving on-page SEO elements such as meta descriptions, titles and alt texts can increase your visibility in search engines.
Tips:
- Meta Descriptions and Titles: With AI, you can quickly generate multiple versions and then select the most suitable one.
- Readability: You can use AI tools to improve the readability of text to make it easier for visitors to understand.
Update content
Google prefers fresh and up-to-date content. You can use AI to review and update existing content to keep it relevant.
Tips:
- Automated Notifications: You can set up AI-based notifications to alert you when content becomes outdated.
- Data updates: Use AI to regularly update data and statistics.
Ethical AI Use
Finally, it is important to use AI in an ethical way. It can be tempting to use automated content generation, but always check and refine your text to avoid being penalised by Google.
Tips:
- Human Rights Watch: Review and edit all AI-generated content before publishing.
- Transparency: Be honest with visitors about how you use AI in content development.
AI offers a way to effectively develop and optimise the text on your website, but it is essential that you follow Google's guidelines in the process. When using AI tools, maintaining quality, relevant and original content is key to successfully increasing your website's visibility and avoiding back ranking.
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